As one of London’s oldest and most famous department stores, the Christmas season has always been at the heart of Fortnum & Mason. Christmas 2020 was no different, and along the front of the historic façade, the eight iconic windows were dedicated to Christmases past, with window displays celebrating the festive season from archival brochure designs dating as far back as 1930.
Along Duke Street meanwhile, the windows celebrated season’s feastings, and were packed with every delicious delicacy required for the big day, starting with Christmas morning breakfast delights, to showstopper puddings and pies, and right up to after dinner tipples. Each window was to be framed by a glistening, gold edge and featured overflowing, abundant Fortnum’s wicker hampers, so synonymous with the store and the festive season.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
The background of each window reflected the rich colours and sophistication from the feature brochure, with an array of luxurious velvets. George and the visual team added contrasting fun and festive elements, with fonts and favourites like holly and other seasonal foliage, which served to elevate the display. Further accentuating features includes candles, lit Christmas puddings, and flowing champagne. In true theatrical style, the Christmas window displays at the iconic department store truly were a feast for the eyes.
FORTNUM
& MASON
CHRISTMAS DUKE STREET 2020
FORTNUM
& MASON
CHRISTMAS DUKE STREET 2020
Nothing truly signals the arrival of winter like the switching on of the Christmas lights in London, When the Christmas lights begin to shine, whether they be on Oxford Street or Regent Street, a joyous festive spirit seems to permeate the entire city. Retailers spare no expense in creating a line-up of some of the most opulent and light-laden festive window displays to grace the UK High Streets, which of course serve one main purpose - to lull shoppers into the mood to spend, spend, spend!
