For the run of Piccadilly windows during the 2020 Christmas Season, a season like no other due to prevailing global circumstances, inspiration was taken from the past; embodying Ebenezer Scrooge and looking back at festive moments from Fortnum's Christmases over time. This overarching these was interwoven with the community spirit and thoughtfulness invoked by the Covid-19 pandemic, rejoicing in and revisiting all the happy Christmases Fortnum’s had been so fortunate to celebrate as a brand along with their loyal customers.
The visual brief was simple, to bring joy to the world when it was needed most, inspired by festive brochures throughout Fortnum's 313-year history. Iconic brochure front covers were to be recreated in three-dimensional form, with each merry, bright and brilliantly entertaining seasonal scene brimming with Fortnum’s sparkling Christmas heritage. With 313-years of front covers to choose from, it was quite the task to whittle down to just eight to feature in the Store’s iconic Piccadilly window run.
The journey started with a wonderful sleigh ride in 1930, before strolling through 1934, 1936, 1957, 1962, 2008, 2015 and ending the journey in a rather exceptional 2020. Showcasing hours of meticulous craftsmanship, using hand sculpting, painting, lighting and bespoke engineering – each window featured the original brochure cover alongside a larger-than-life, sparkling depiction to wonderfully bringing each front cover to life.
Along Duke Street, the windows celebrated the season’s feastings, packed with every delicious item required for the big day, starting with Christmas morning breakfast delights through to showstopper puddings and pies, right up to after dinner tipples. Head over here to view.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
But that’s not all; the famous façade of the Store was also turned into one gigantic advent calendar. From the beginning of December, the celebrations counting down to Christmas were on a grander scale than ever before – and if nothing else, you were able to use the store façade to tell both the date and time, thanks the merry clock, retuned to play a collection of festive melodies on the hour, giving you no excuses to leave your Christmas shopping to the last minute.
FORTNUM
& MASON
CHRISTMASES PAST 2021
FORTNUM
& MASON
CHRISTMASES PAST 2020
