George worked alongside the in-house graphics department to create counter-place artwork before being installed and accented with flower arrangements. Bursts of the Valentine theme colour were incorporated by hanging a ceiling display of clustered pink and red love letters (or rather envelopes) throughout the confectionary department, along with a vintage post box for authenticity. Overall, the campaign was fun and playful rather than typically romantic.
Although they are essential, Valentine’s Day cards can often be an after-thought, and so merchandising in store is essential to maximise sales. With this logic, heart-shaped card units lined the aisles, reminding shoppers to purchase their card, as well as their gift, as the most loved up of days was just around the corner.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
SELFRIDGES
VALENTINES
SELFRIDGES
VALENTINES
Following on from Christmas, the next big event in the retail calendar is Valentine’s Day. Naturally those departments within Selfridges with the highest turnover during this period were the Confectionary department, Accessories and Perfume Hall. As a senior visual merchandiser for Selfridge’s Home, Lifestyle & Food divisions, George was responsible for the development of visual concepts and displays throughout the store, that were in line with campaign messaging.
