This was a campaign to support young people’s right to participate in education, growth, sports, and most importantly play! This good cause’s expression being that play is a basic need rather than a luxury and one that is vital to normal development in children…and let’s face it, in adults to.
The play report 2015 surveyed thirty thousand parents and children worldwide, and discovered that no matter how old we become, the ‘inner child’ craves comfort and freedom of play. Because when we spark play, we connect, create, recharge, escape and explore and that must be a good thing.
George’s role on the Home Furnishing & Retail Design team was to channel this message across and within all allocated stores using visual methods and his creative flair. The storage solution “TROFAST” was used as a key feature in Stratford City branch’s windows. Dressed with a playful selection of products and using colour blocking, it neatly highlighted the need to safely stash away the toys once the kids were all played-out.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
IKEA
MAKE ROOM FOR PLAY
IKEA
MAKE ROOM FOR PLAY
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In 2017, to coincide with Universal Children’s Day, everyone’s favourite Swedish furnishing company IKEA, announced the launch of its ‘Let’s Play for Change’ campaign.
