OKA
NICKY HASLAM
OKA
NICKY HASLAM
In 2013 Nicky Haslam collaborated with OKA to produce a range of gothic-style furniture and colourful fabrics, cushions and home accessories. As Nicky put it, these were pieces designed to wow and to give a room ‘oomph’.
Nicholas "Nicky" Haslam is one of the worlds most distinguished interior designers, and this collaboration epitomised his signature style. Haslam began designing in 1972 and has become known for his opulent, original, and timeless interior designs.
Haslam’s designs can be referred to as Gothic Revival, also referred to as Victorian Gothic, neo-Gothic, or Gothick. The movement gained momentum and expanded in the first half of the 19th century, imitative of the original wave of Gothic from centuries before.
The combination of Nicky’s eye and his wealth of experience gained over many years of designing interiors, together with OKA’s ability to create beautiful, hand-finished pieces of the highest quality, resulted in this unique and medieval influenced collection showcased here.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
Focussing on this, George and the Head of Creative developed an overarching design concept for the store that would go hand in hand with the pieces themselves. A series of abstract, diamond-shaped backdrops that would evolve in scale throughout the flagship store’s windows. The minimalist colour pattern chosen, together with the styling and frame settings resulted in an ambience that exuded dramatic flair to magnify the statement pieces.
