Nowadays retailers vie for shopper’s attention, bedecking their premises from top to toe in fairy lights, with vast windows revealing theatrical scenes, created to inspire, awe, and attract headlines. The big reveal of those magical windows not only showcases each designer’s hard work and creative ability, but also heralds the start of the festive season.
Founded in 1707 in the heart of St. James’s, one of the most fashionable areas of London in the 1700s, Fortnum & Mason is one of the capitals most characteristic and historic shops and has been a committed custodian of British Christmas tradition for over three centuries. For Christmas 2019, Cats inspired by Edward Bawden took centre stage in the store’s eight legendary windows facing directly onto Piccadilly. Along Duke Street meanwhile, the windows were used as an opportunity to further revel the “Packed Full of Christmas” theme.
George and the visual team’s creative objective was to produce an array of engaging displays to further support the narrative that ‘lifting the lid’ on a Fortnum’s hamper is one of the finest ways to celebrate the festive season, showcasing how the perennially popular basket and department store presents everything essential for the big day.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
Each window was designed and styled to include a statement wicker hamper pouring its contents into an abundant festive scenario. From small, accessibly priced gift boxes filled with favourites like truffles and champagne, to an extravagant tablescape overloaded with savoury trats, nibbles, puddings and much more. After all, it wouldn’t be a foodie’s festive season without the fantastic food!
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Other windows were decked out with lavish styling including Christmas decorations, gold furnishings, tasteful homeware, and gifting inspiration by the plenty. Advent calendars, crackers, games, the abundance, and richness of the brand was fully delivered by George and the visual team in this charismatic display.
FORTNUM
& MASON
CHRISTMAS 2019 DUKE STREET
FORTNUM
& MASON
CHRISTMAS 2019 DUKE STREET
For those who happily label themselves a ‘Christmas person’, no festive run is complete without a visit to the glittering West End. By night, it is aglow with colour, from the hugely imaginative lights adorning the lampposts, dangling down into the street.
