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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
Artist Edward Bawden first illustrated the witty and playful feline helpers during Fortnum’s Christmas campaign in 1958, a light-hearted showcase of the brand’s festive collection. Bawden’s work continues to inspire Fortnum’s some 61 years later, with the lovable feline helpers clad in Fortnum’s famous red-coats and offered a behind-the-scenes scoop into the Christmas preparations that go on that this most famous of corner shops.
Cogs, gold wheels, intricate pipes and whirring machinery, the windows set out to honour the extraordinary detail that goes into making a Fortnum’s Christmas so special, from crackers with a pitch-perfect bang to salmon that’s just the right shade of pink. Each window animatingly operated by the cats, depicted a fictional story of the creation of products including the famous hampers, mince pies, potted stilton, champagne and yule logs.
The windows, expertly brought to life by George and the imaginative visual team, were the result of many months of painstaking work designing, storyboarding and conceptualising. Once the planning phase was finalised, the concepts were sent to the prop makers and the entire scheme was constructed before being transported back to the flagship store and installed in intensive sessions long into the night.
Fortnum & Mason has become synonymous with the festive season and all the delicious food and drink that surround the celebrations. Not to be outdone, along Duke Street George got to work turning the windows into displays that celebrate the history and mystery behind Fortnum’s Christmas Hampers, all packed to the brim with festive treats.
FORTNUM
& MASON
CHRISTMAS 2019
FORTNUM
& MASON
CHRISTMAS 2019
For Christmas 2019, cats took centre stage in eight festive displays, spread across Fortnum’s centre-piece Piccadilly window run. A play on the word “catalogue”, the displays were designed in-house by George and the Visual team and acted as a nod towards Fortnum’s long-running association with lovable moggies.
