That’s why in 2020 the luxury department store went about launching their very own in-house bespoke tea blending service. George was briefed to create a small promotional display that would highlight the launch of the new personalised palate experience by transforming the corner window of the store, which connects the Duke Street window run with those on Piccadilly.
The personalised service would allow shoppers to make a recipe that’s uniquely their own. From tea type and flavour preferences, to finishing touches like petals for colour and finally naming your prefect blend.
George maximised the visual impact of the space by painting the window’s backdrop in the brands signature Eau De Nil colour. Using Plinths to display tea caddies to demonstrate the five key stages of the blending process, styling the overall display with pertinent props. A simple but effective display that cleverly promoted the new service, raising awareness and generating curiosity.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
TEA BLENDING
FORTNUM
& MASON
TEA BLENDING
After more than three centuries of selling tea, Fortnum & Mason consider themselves something of an expert in this area. Traveling the globe to find only the best ingredients for their blends. When your primary customers are the world’s foremost tea aficionados, you must be on top of your game! From leaf type and flavour profile to intensity and even time of day, we all have a preference when it comes to how we enjoy our tea.
