The department manager or “shop keeper” as they are known at IKEA, would select a specific product they wanted to highlight, often based on sales data. From there is it was over to George to produce some of his retail theatre. On this occasion, for the home organisation department’s Vitality Area, George was to develop a design around the featured product being a “BLASKA”, a simple white laundry basket.
Playing on the function of the item, George’s immediate idea was to create a fun retro Laundrette experience, reimagining a community laundrette as a colourful and immersive space.
The concept was brought to life with punchy bright colours, a classic black and white chequered floor vinyl and graphics being created for existing display units to reassemble pop art styled washing machines. The frame above the display was also utilised to feature a green pegged clothes line, capturing the spirit of an old school launderette with a playful twist.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
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IKEA
THE LAUNDRETTE
IKEA
THE LAUNDRETTE
Whilst working for IKEA, it was George’s reasonability to create exciting touch points throughout the store and within departments, to educate customers, promote specific events and trends but to also persuade them into that impulse purchase. Designing these promotional zones from initial concept through to the hands-on final installation was an aspect of the role George thoroughly enjoyed.
