Employing his creative flair and industry knowledge, George blended colour, texture, and furnishings to create exciting and engaging Vitality Areas that ultimately aim to inspire people to take a better life home with them.
George was briefed with creating a vitality podium that would promote the HEMNES living room series with a presentation that would also tie in with the company’s “Make Room for Comfort” campaign. Basing his concept on HEMNES’s classic design, George opted to create a space that had a traditional feel, with the space also showcasing both colour variations.
George drew up visuals which he refined before being expertly installed. George coordinated the area with other furniture from the range. The glassed door cabinet allows for displaying objects in a decorative way, while the TV bench can be utilised for extra storage – all designed to keep a home well organised. Textiles and woven rugs were added to demonstrate how customers could create a warm and welcoming environment alongside the traditional but practical furniture.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
IKEA
MAKE ROOM FOR COMFORT
IKEA
MAKE ROOM FOR COMFORT
As a visual and Activity designer for Ikea, it was George’s reasonability to create exciting touch points throughout the store and within departments, to educate customers but to also persuade them into that impulse purchase.
