The new design for the biscuits was based around a 1920s-style square tin and the design depicts quirky English folklore from each county the biscuit within originates, including Cornwall, Lancashire, Yorkshire, and Shropshire. Drawing inspiration from local legends, each traditional biscuit had a tale to tell – from the Red Rose of Lancashire to the Mermaid of Padstow.
The flowing composition wraps around the biscuit tin, with each corner depicting a different county; the Cornish coastline drifts into Yorkshire farmland, whilst the Lancashire plains roll into Shropshire hills. Local folklore depicted in the illustration includes the tale of a mermaid’s unrequited love for a Cornish sailor that ends in bitter revenge, the superstition of tolling the famous ‘Black Tom’ bell of Dewsbury in Yorkshire to ward off evil spirits at Christmas to the ancient tradition of dressing wells with floral garlands in Lancashire and the myth of a malevolent giant in Shrewsbury.
George was tasked with creating a window that would promote this reimagined classic and with such rich antiquity behind each biscuit, along with the beauty in the packaging itself, it was not hard to focus on this point. Playing with the artwork, George was able to transform the packing into a three-dimensional structure, building layers to create visual depth. George added an additional decorative boarder to the glass, which is featured on the tin and inspired by a traditional serving plate. The outcome provided a strong store window to engage customers visually whilst conveying the stories and myths associated with these traditional biscuits.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
COUNTY BISCUIT
FORTNUM
& MASON
COUNTY BISCUIT
Whilst their wonderful County Biscuit Tin – a celebration of old English recipes from around the country – had been a popular Fortnum’s staple, in 2019 the retailer thought it was time to revamp the packaging and even add a new member to the trio of famous biscuits.
