Sun, Sea and Sand, nothing screams summer more. George was briefed with delivering a Mediterranean coastal getaway vibe in the window displays at OKA’s flagship store in the heart of Chelsea in 2013. The aim was simple, to use retail theatre to create and buzz and drive awareness around OKA’s sparkling new summer collection. Love beach house interiors? You don't need to live anywhere near the sea to recreate those laid back, coastal vibes.
Drawing inspiration from the sunny coastal towns of the Med, the beach house window display was achieved by layering up lots of different fabrics and materials. Rugs, cushions, baskets and wall hangings were all incorporated to bring the beach to the heart of Chelsea with a coastal inspired window, just what was needed on a typical dreary, grey day in London. The classic summer combination of blue and white across china, glassware and maritime cushions created depth and pattern. Whilst the back of the window display was painted in a striped nautical reference, driftwood accessories were added, helping define this beach hut vision.
The floors were layered with sand and George even constructed a palm tree, which acted as a central feature for this scheme. Dressing the outdoor tables with an abundance of tableware to create that archetypal chilled nautical atmosphere. The brief was successful, inspiring customers on the essentials required to refit their homes to host a parade of visitors during endless summer parties.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
OKA
THE BEACH HUT
OKA
THE BEACH HUT
