In 2016, IKEA lunched the kitchen planner, a new design platform that was an intuitive, fun and a convenient way for consumers to feed their imagination, try out different ideas and form a realistic picture of what their dream kitchen would look like, as well as what it would cost. To support the launch of this new service, George was tasked with creating a visual instillation in-store, to raise awareness and drive customer engagement.
George wanted to highlight the creative process, otherwise commonly called the “phases of design”, bringing to life the process behind a project as it transitions from a 2D conception to a completed design. George created three-dimensional visuals with specs to communicate his ideas, before working alongside the in-store carpenters and kitchen fitters to bring his concept to life in intricate detail.
The installation from left to right demonstrated that journey using minimal colour in order to appear strangely flattened, like an illustrated sheet of paper, before bursting into life with colour and three-dimensional qualities as the project nears completion.
George achieved this by using a marker to contour lines on items to create a 2D optical illusion. Even the mugs, dishes, and floral arrangements were outlined with a Sharpie to mimic flat sketchy drawings.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
IKEA
ILLUSTRATED
IKEA
ILLUSTRATED
