Harvest derives from the Old English word ‘Haerfest’ meaning Autumn. The Harvest Festival is a celebration of the crops, fruit and vegetables grown on the land and its origins go back thousands of years to Pagan times. The festival gives thanks for a successful crop yield over the year as well as the positive things in people's lives, such as family and friendships.
The main message for Fortnum’s 2021 harvest scheme throughout the company was “Get Together”. George was briefed with transforming the first-floor front matt into a seasonal tablescape, focusing on food presentation. Autumn is of course the perfect time to plan a truly delicious get together with family and friends.
Sticking with a classic autumnal colour scheme (oranges, rusts and chocolate browns), George incorporated natural textures, styling the space with corresponding products such as platters, bowls, plates and jugs chosen for their autumnal aesthetic. The previous picnic ceiling treatment was updated with wheat bunches, adding some rustic rural retail theatre to the area. The harvest scheme was in full swing throughout the store, George and the visual team reused old props spraying them in metallic shades before creating structures to adorn the first-floor fixtures.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
The former Duke Street window picnic scheme was recycled for reuse in the harvest campaign, with some minor alterations required for it fit the season, which increased sustainability and proved cost efficient. The sets were repainting in rich colours, and the dressings reconsidered to feature an array of autumnal accessories and decorative nods to Halloween in conjunction with Fortnum’s collection of Harvest-ready preserves, marmalades, condiments, and honeys.
FORTNUM
& MASON
HARVEST 2021
FORTNUM
& MASON
HARVEST 2021
As the leaves turn brown and the sky becomes greyer, it’s clear the season of ‘squirreling’ is upon us. Since 1707, Fortnum & Mason has been home to extraordinary food, so it’s only natural for them to embrace the harvest theme. After all, what would a grocery store be without a bountiful harvest?
