The new spellbinding packaging featured an array of illustrated eccentric shaped pumpkins and ghoulish gourd characters. A vibrant autumnal colour pallet, accompanied by natural details such as leaves and branches and, on closer inspection witch’s fingers, could be seen creeping out of the undergrowth.
With the new packaging set to launch and Halloween creeping ever closer, George was briefed to, once again, create a visual display for the unique Piccadilly corner window.
With sustainability in mind and with the success of his 2019 window instalment, which was shared extensively on social media, George re-vamped the previous centrepiece pumpkin prop with a fresh paint of contemporary purple to match the new autumn colour scheme. Elements from the packaging were blown up in size to create a frame for the glass, which also served to introduce further depth. Finally, the displays were dressed with an array of twisted treats - from poison truffles to marzipan skulls – all bursting forth to dazzle the senses.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
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FORTNUM
& MASON
FRIGHTFULLY FORTNUMS
FORTNUM
& MASON
FRIGHTFULLY FORTNUMS
Fortnum and Mason celebrated Halloween with an exclusive assortment for 15 years, with the packaging at the time having been in circulation for four of those years. In 2021 the brand decided to completely reinvent the offering and packaging, making the designs more sophisticated and appealing to both families and the discerning core customer base.
