IKEA
CHEALSEA FLOWER SHOW
IKEA
CHEALSEA FLOWER SHOW
House plants typically don't get much of a look-in amongst the exquisitely designed show gardens, manicured hedges and cutting-edge garden technology on display at the RHS Chelsea Flower Show.
Want to Discuss
A Project ?
Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
The installation comprised of three walk-through rooms –
a living room, bedroom, and bathroom – and George incorporated the trends in house plants, showing examples of the best plants for a variety of spaces. In each space, visitors were able to see how house plants could transform a home, providing inspiration on how best to introduce foliage into decorating schemes.
The Chelsea Flower Show is the world's most prestigious horticultural event and the greatest show of the gardening calendar. Not only is it a yearly must-see, but it also features some of the most amazing gardens and flora, providing us with plenty of inspiration to transform our own outdoor space.
IKEA wanted to change that, so in 2017 with an exhibition entitled ‘At Home with Plants’ they set about trying to do just that. Their exhibit sought to bring to life the beauty of plants in the home, demonstrating how to use them in interior schemes, while extolling the scientifically proven health benefits associated keeping plants.
