As a key part of the display team, one of George’s many responsibilities within the ‘bricks-and-mortar’ Piccadilly store was to convey the festive season across the homeware and entertaining department. Located on the first floor, the entrance space served as a first point of contact and a focal point to launch a new product, collaboration or to introduce the store scheme.
The Spode festive range, introduced in 1938 and much loved for its nostalgia, with inviting recollections of Christmases past, was to be the key feature in the vision for the area during 2021. George set about bringing these traditional dining pieces alive within a contemporary setting - sourcing and upcycling previous store furniture to create a dreamscape table setting for eight lucky diners. A ceiling treatment was also crafted from festive foliage to add that finishing touch.
Want to Discuss
A Project ?
Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
SPODE CHRISTMAS
FORTNUM
& MASON
SPODE CHRISTMAS
Most people ‘deck the halls’ anytime between the middle of October and the start of December, but retailers, as we know, start a little earlier and at Fortnum and Mason, preparations for the all-important festive season begin as early as July. With the creative team tactically planning layouts, visual concepts and merchandising strategies months in advance, the aim, as always, is to enhance the customer experience and increase sales during the joyful period.
