In 2015, Selfridges celebrated motherhood in all its forms, with a curated edit to treat all the motherly figures and those admired most, titled “Marvellous Mum”. Whether it was in relation to be a customer’s own mother, a friend or even their favourite ‘dog mum’.
George worked alongside the in-house graphics department to create counter place artwork before installation along with flower arrangements. POS was used throughout the store, highlighting a selection of gifts, presents, flowers, and hampers as would be gifts for deserving Mum’s around the globe. Overall, the campaign was fun and playful whilst serving the main purposes of boosting commercial sales.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
SELFRIDGES
MARVELLOUS MUM
SELFRIDGES
MARVELLOUS MUM
Mothering Sunday is a big day, not only for all those magnificent mothers out there but for the retail industry too. Spending extends to include purchases for wives, daughters, grandmothers, sisters, and even friends. Consequently, every retailer must have a strong marketing campaign in play for this fastidiously observed occasion.
