After more than three centuries of selling tea, Fortnum & Mason boast expertise as retailer that stocks an exceptionally large range, but what is tea without a biscuit? Tea is brewed with dunkers in mind after all. In 2021, Fortnum’s added to their infamous ‘Lossus’ collection, with the Gingerlossus! This addition to the biscuit range is so extraordinarily enormous it is near-impossible not to command attention, George (packing on a few extra pounds thanks to the delight) was tasked with creating a corner display that would showcase the newest member of the Lossus dynasty.
Infused with ginger, an important product for the brand historically, the packaging featured an over large ginger plant and a tiger prowling within. The large cat is indigenous to where ginger grows, and acted as an allusion to the heat we know and love ginger for.
George used the design of the tin as the source of his inspiration and artwork featured in the window, painting the surroundings in orange, another nod towards the fiery ingredient, which also worked well with the unexpected blue of the tiger and the product packing itself.
Elements of the packaging were reworked for both the corner window and later the doorway entrance for Duke Street, such as redrawing the tiger and replacing its strips with gold, to add an element of indulgent luxury. The corner window, with its unique perspective on the world, proudly notified other ginger biscuits that the king of the jungle had arrived!
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
GINGERLOSSUS
FORTNUM
& MASON
GINGERLOSSUS
The corner window at Fortnum & Mason is special, it acts as a conduit to the main window runs along both streets, but can also stand-alone, used to portray an entirely separate visual message, perhaps to highlight a solemn public occasion or, in contrast, a momentous celebration.
