Even the buildings twenty-four windows were dedicated to tastemakers who define eating experiences, from the way they farm and challenge the perceptions of art in food.
As a home, lifestyle and food senior Visual Merchandiser for Selfridges, George’s role involved developing concepts to visually express the narrative of any particular campaign across the store, but most importantly in the Food Halls. The objective in the ‘Meet the Makers’ campaign was achieved by engaging with the graphics department in the creation of clocks and cogs which cleverly resemble a production line with its machinery, measuring flasks and kitchen utensils.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
SELFIRDGES
MEET THE MAKERS
SELFRIDGES
MEET THE MAKERS
In the summer of 2014, Selfridges celebrated food as the new fashion with a two-month campaign called ‘Meet the Makers’. Focused on bridging the gap between maker and consumer, for eight weeks a series of events and installations took place throughout the Oxford Street store, comprising a packed programme of pop ups, talks and masterclasses.
