George was beyond excited to be given the opportunity to work on the highly anticipated launch of Sephora UK. For the launch of the event George developed concepts and designs for Huda Beauty. Huda is fun yet sophisticated brand that prides itself on giving people the power to express who they want to be, no matter who they are or where they are from.
George was briefed to create an experience in a 3m x 5.5m space for the brand featuring prescribed product practices. The various ranges all had a disjointed look and feel, so the key challenge was to bring them together using a cohesive design.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
SEPHORA UK
HUDA BEAUTY
SEPHORA UK
HUDA BEAUTY
George drafted designs, before working with a production team to take his conception to a completed installation. With a modest budget George was able to create a cohesive journey throughout the different areas of the small stand, whilst remaining impactful to excite the press, influencers and of course the public with the brand’s product offering at Sephora.
Whilst working as an Experiential Designer, one of George’s many tasks was to turn initial briefs from clients into three-dimensional designs that translated the creative team’s vision into a medium clients could interpret. This involved working on a diverse range of projects producing visuals, sketches, plans and mood boards to develop a creative feel and atmosphere.
