Nothing can make a grey day more bearable than the smell and taste of some nostalgic comfort food. This was both the thought and title behind Selfridge’s first campaign post-Christmas. George was briefed with creating retail theatre throughout the Food Hall and Home Entertaining department, to elevate the customer experience whilst promoting an obvious yet seamless link to the narrative of “comfort food”.
After creating mood boards and sourcing fixtures in line with prescribed budgets, George implemented a display that mimicked pantry shelfing along the grocery gondolas, dressing with comfort foods using the visual merchandising technique of repetition. Other displays included utensils such as teacups, wooden spoons and cheese graters being strung above walkways.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
SELFRIDGES
COMFORT FOOD
SELFRIDGES
COMFORT FOOD
Let’s be realistic: January starts just a week after the winter solstice, it’s still mid-winter but the Christmas cheer is over, the twinkly lights put away, and it’s sadly no longer acceptable to survive solely on the festive diet of chocolate, cheese and Baileys. But that doesn’t mean rushing headlong into healthy New Year’s Resolutions, after all its January - the coldest, darkest time of the year.
