The store boasts an impressive collection of more than 150 different varieties of tea, so selecting just eight to feature was rather difficult. After brainstorming ideas between each other, the “Find your Perfect Cup” scheme was devised between George and the Head of Creative and would feature the most popular blends. The concept was to bring the teas to life, in a large-scale scene, generating personalities for each selected variety based on the ingredients, blend history, range name and target audience.
The first two windows, known as the turntables, presented a new sparkling tea - a brew designed for celebrations, which is also alcohol free. “All bubbles without the troubles”, so it’s only natural the bottle would therefore be carelessly blowing bubbles itself. Then followed Darjeeling, known as the Champagne of Tea. It’s a very mellow blend, with a light body, so light in fact that it could just float up, up and away.
The next run of windows featured the following - The Royal Blend - A true Fortnum’s classic first created for King Edward VII in 1902, and also by the late Queen Elizabeth II. It was therefore fitting to incorporate the Imperial State Crown and iconic Launer handbag Her Majesty was never seen without. Then came Gin & Tonic Tea - This refreshing drink brings all of the joy of a tipple without the consequences and Fortnum’s strongest brew and a favourite among early-risers and gym bunnies alike, the Irish tea.
The Final run of three in the series of eight homed in on the delicately smooth Match tea, which is packed with an array goodness and health benefits, which combine to make it an ideal partner for yoga. Then Rose Pouchong, a naturally scented and delicate tea fragranced with the sweet-smelling scent of rose petals. Lastly the all-natural and gently sweet Camomile & Bee Pollen Infusion, portrayed as a heartly apiarist.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
Once each tea’s persona had been sketched out, George mocked up designs to be sent to external prop makers before a series of late-night installations took place. The finished display playfully foretold a story whilst highlighting a unique aspect of each tea in a dynamic and colourful way.
FORTNUM
& MASON
FIND YOUR PERFECT CUP
FORTNUM
& MASON
FIND YOUR PERFECT CUP
Heritage landmark store and tea connoisseurs Fortnum and Mason love the brew so much that the brand would gleefully shout that fact from the rooftops. It was therefore no surprise when the creative department was briefed with creating a display dedicated to this aromatic hot drink, destined to feature in the eight iconic windows along Piccadilly.
