We have discussed the key visual merchandising technique known as a “Vitality Area” before, but just to recap, it is used across IKEA as a visual promotional space for customers to engage with. George’s role was to the design these spaces to inspire customers, establish trends and increase visibility of a chosen product.
One of the many products that George was briefed with highlighting in the Home Organisation department’s Vitality Area was the SKÅDIS - a functional pegboard, allowing for the storing and displaying of almost anything within a home or office.
After creating visuals, George worked with the in-store carpenters to install a temporary structure that would demonstrate how customers could repurpose wall space using SKÅDIS, for both practicability and a decor purposes. A monochrome colour pallet was used with touches of pink, to stay in tune with prevailing interior trends of the time. George selected products he felt were cohesive to dress the area with, and textures with were incorporated to cover the display fixtures.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
IKEA
SKÅDIS
IKEA
SKÅDIS
George’s role in the Home Furnishing & Retail Design Team at IKEA was to perform a combination of design, planning, project management, and hands on implementation to achieve a constant stream of visual identity and inspiration throughout the store.
