In a world where the first month of the year predominately consists of turning down chocolate cake because it’s “too naughty” or trying out another fad detox, it’s easy to think food is the enemy.
Fortnum and Mason, however, being a luxury grocery shop, is hardly a brand to cut the tasty things out. So, the window display narrative for 2019 was all about joy, not judgment. George and the visual team worked together on ideas for the Piccadilly window run that would celebrate New Year’s Resolutions in true Fortnum’s style.
The team established a series of tongue in cheek taglines that could be associated with certain store produce. The phrases were produced in an array of fun fonts, with three-dimensional lettering and coloured light boxes. The idea, of course, was to draw attention and entice shoppers into the store, but ultimately served as a gentle reminder to do more of what makes us happy, even on a dreary day in January!
Want to Discuss
A Project ?
Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
RESOLUTION’S
FORTNUM
& MASON
RESOLUTION’S
January is often the time when we all feel pressured to switch, cold turkey, from Christmas fun and indulgence to a harsh programme of self-improvement, be that punishing exercise, a strict diet, or to learn new skills. This is against the backdrop to regular January activities like cleaning the house, spending no money, and steering clear of treats. Sounds totally exhausting and rather…miserable.
