IKEA is spreading the gospel of democratic design across the globe through its more than 300 stores spread across 25 countries, together with a rapidly expanding internet presence. IKEA’s belief is that everyone has the right to a better everyday life, and their commitment to democratic design is the means to achieve that.
George was briefed to incorporate democratic design pieces to create a vibrant window scheme at the “Order and Collection Point” store’s windows in Stratford. George embraced a monochrome colour pallet, being heavily inspired by the GÖRLÖSE rug.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
Using the black and white staples as a starting point, George expanded the striped pattern throughout, even painting a lowest price point chest of draws to correspond to the scheme. Finally, George suspending cushions above the windows to utilise the height and draw in more attention. Black and white is anything but boring!
IKEA
DESIGN FOR EVERYONE
IKEA
DESIGN FOR EVERYONE
For many the festive countdown starts when Selfridges opens ‘Destination Christmas’, as the curtains are pulled back to reveal the Christmas themed windows and in-store, the “elfridges” can be found. On the canopy, the two-tonne installation bears the title ‘Destination Christmas’, establishing Selfridges as the ultimate one-stop-shop for customer’s festive needs.
