It was all hands on deck within the creative department, with the designers sometimes working 16-hour shifts, to turn their concepts into reality, ensuring everything was ready for the season with visually stunning displays commensurate with retailer’s standing. George's responsibilities as a senior visual merchandiser for Selfridge’s Home, Lifestyle and Food departments included creating concepts and visual installations that represent the Christmas campaign's narrative throughout the store, especially in the food halls.
George decorated the food hall with over 4,000 handmade paper chains, with the refrigerated counter tops lined with luxury hampers oozing mouth-watering desserts from traditional Christmas cake and puddings to chocolate boxes and biscuits. Afterall, the most wonderful time of the year deserves some equally delightful treats. The walkways featured swinging garlands and exploding Christmas crackers, with confetti bursting out in the brand’s signature yellow colour.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
SELFRIDGES
CHRISTMAS FOODHALL
SELFRIDGES
CHRISTMAS FOODHALL
For many the festive countdown starts when Selfridges opens ‘Destination Christmas’, as the curtains are pulled back to reveal the Christmas themed windows and in-store, the “elfridges” can be found. On the canopy, the two-tonne installation bears the title ‘Destination Christmas’, establishing Selfridges as the ultimate one-stop-shop for customer’s festive needs.
