This gourmet brand is, of course, also synonymous with tea, as Fortnum’s own blends, sourced from all over the globe, evoke a sense of adventure, luxury and individuality. Fortnum’s has maintained close control of their brand and has a rich history of working with designers to create unique packaging, products and brand activation.
With seasonal selections meaning there can be up to 100 items to design, there are a wealth of elements to blend and brew into a distinct image. When Fortnum’s wanted to celebrate all things tea-related along the Duke Street window run, the packaging was an integral aspect to feature and inspired the display team in the concepts the created.
Taking elements of the packaging and reworking colours and elements of their tea blends, while balancing their heritage with a contemporary style, George and the creative team created windows that truly celebrated the uniqueness and strength of the Fortnum’s brand and visual identity.
Want to Discuss
A Project ?
Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
George chose to highlight architectural and botanical elements from the packaging and enlarge them to create a visual dynamic, which were coupled with bold modern colours to play on the heritage aspects of the building. The overall effect created window spaces that were striking, evocative and as unique as the tea blends themselves.
FORTNUM
& MASON
ELEMENTS OF TEA
FORTNUM
& MASON
ELEMENTS OF TEA
Since they first opened in the St James's district of London in 1707, Fortnum and Mason could be described as the world’s most famous corner shop. The store, and its elegant building, are popular with locals and visitors alike, having become something of a foodie’s paradise.
