A modern rework of the nutcracker maybe, But Bourne’s subversive version still celebrates the theme of food, with an array of characters such as Queen Candy, Prince Bon-Bon, King Sherbet, The Marshmallow Girls and a trio of yobbish Gobstoppers. The perfect collaboration between the luxury food retailer Fortnum and Mason, boasting over 500 different confectionaries, and a scrumptiously gastronomic theatrical performance.
George was briefed to create a sweetie-land-themed window display that would promote the theatrical extravaganza taking place down the road in Piccadilly and also showcase a taste of the confectionery available.
The window was piled high with luscious liquorice, mouth-watering marshmallows, and many other sugary creations. A Glittery backdrop was used to create a shimmering spectacle behind the candy-coated dreamscape. George also created a vinyl candy boarder to frame the display, the overall visual experience providing a real feast for the senses.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
THE NUTCRACKER
FORTNUM
& MASON
THE NUTCRACKER
In 2021, two worlds collided at Christmas, when Matthew Bourne's Nutcracker burst into life, dancing through the magical realms of Fortnum’s iconic flagship Piccadilly Store. The Nutcracker is a Christmas ballet that everyone knows and loves. But it’s also the ultimate foodie’s ballet.
