For Valentine’s Day 2021, Fortnum’s message was “For the Love of”. An overarching campaign that focused on all forms of love and extended beyond the traditional ideas of love to include the things you love, experiences you love, and the people you love. Whilst there was plenty of activity across special projects, content, and events in store to drive the message, George and the creative team got to work transforming the Duke Street window run into a compelling display focusing on the wider concept of love.
Each window communicated and celebrated a different form of love, desire, and passion. The love of socialising and celebration, by throwing a good party for friends and family. The love of adventure, celebrating the globe-trotters and travellers. The love of our environment, nature and all that surrounds us! Large scale and archive props were sourced to maximise impact within each frame and a bold, fun, punchy colour palette chosen to stand out from the typical shades of red that dominate the stereotypical Valentine’s Day marketing.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
FOR THE LOVE OF
FORTNUM
& MASON
FOR THE LOVE OF
One might say that the traditional semiotics of love and romance, used in the context of branding and retail, have become synonymous with vapid consumerism, monetised love, and superficial (often disingenuous) displays of successful coupledom. New trends have included moving away from traditional romantic sentiments and introducing gifting for family, friends and even pets.
