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Art is an important part of our everyday lives; it triggers emotions, sparks conversations and overall, it enriches us as human beings. For April 2017, the third instalment of the Art Event consisted of a limited-edition poster collection, curated by twelve carefully hand-selected international artists, all of which express themselves through the means of illustration.
George was tasked with creating and implementing an innovate environment to showcase the eclectic and diverse range of artworks for sale. Opting for an art gallery aesthetic, George used a monochrome colour pallet for the space, predominantly white, to create a void like atmosphere in which the art could be experienced without superfluous distractions. To inject a sense of fun into the area various abstract motifs featured in the works were selected and drawn in marker outside of the frames, helping to bring the diverse collection to life within their surroundings.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
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IKEA
ART EVENT 2017
IKEA
ART EVENT 2017
IKEA may be most famous for flat-pack furniture, but the brand also has a big thing for art. Since 2015, everyone's favourite Swedish retailer has collaborated with contemporary artists and designers globally to create limited-edition collections that celebrate various expressions of art, different genres and crafts. Dubbed the IKEA Art Event, the company uses this as an opportunity to “democratise” art, making it more accessible and functional to people all over the world.
