The shape of each piece in this collection is delicately scalloped and the intriguing design has a timeless appeal that brings a stylish playfulness to the table for afternoon teas and luncheons. Available in red and black colourways, the collection delivers a heritage association between Fortnum’s and Spode whilst reinforcing their authority in Tea Ware and as a purveyor of the finest quality supplies.
One of George's duties as a member of the display team in the Piccadilly store was to communicate each brand launch by combining his creative flair with the retailer's tried and tested visual mediums. This included the launch of the ‘1770 Italian’ collection, a fascinating collaboration between these iconic British brands to celebrate the 250th anniversary of Spode. Located on the first floor, the entrance space served as a first point of contact and a focal point to launch this new product, emphasising the beauty of the pieces themselves whilst highlighting the collaborative approach of the collection.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
SPODE
FORTNUM
& MASON
SPODE
Created exclusively for Fortnum & Mason, the ‘1770 Italian’ collection from the iconic British brand Spode, was created in celebration of its 250th anniversary and remastered the brand’s signature English style of premium ceramics for the home. 1770 Italian is crafted from fine bone china in the heart of The Potteries, in Stoke-on-Trent, England, using methods stemming from Spode’s innovations perfected in the 18th Century.
