Mass-produced and individually handcrafted furniture can seem like an anathema, so to challenge this and maintain their cutting-edge image, the Swedish retailer collaborated with designer Piet Hein Eek for the second time. Known for his skilled craftsmanship and unique scrap wood furniture, Piet crafted a series of pieces that neatly combine industrialization and personalization in a collection named INDUSTRIELL.
The collection celebrates unfinished surfaces as well as natural imperfections in raw and organic materials, from wood to glass, ceramics, and textiles. These effects combine to create ultra-unique goods that look like they’re handmade. George was tasked with creating a space that would embrace the aesthetics of the collection without overshadowing the pieces themselves.
The creative process swung into action, before George briefed logistics and worked alongside the carpenters as the installation progressed. Smart materials, industrial textures and graphic elements were used in the display, whilst keeping the space unique and eco-friendly with commercial surfaces made from chip board. The result was a range of furniture that championed deliberate imperfection, displayed in a simple yet commercial space.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
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IKEA
INDUSTRIELL
IKEA
INDUSTRIELL
IKEA has always had the aim of making design accessible for the many. One of the reasons for the brands global success has been its incredible efficiency with a system of warehouses and flat packs, which allows the brand to mass-produce desirable objects at a low price. But if there were one drawback to IKEA’s products it would have to be that not everyone wants exactly the same furniture in their home.
