For summer 2020, to welcome in the greatest season of all, George was briefed with creating a vibrant window that would capture the season and promote Fortnum’s new summertime range and hampers.
With summer comes garden dining, and alfresco feasting, be that a back-garden barbeque or a perfect picnic slightly further afield, perhaps at the zoo. George created a playful picnic scene set at the zoo, with a three-dimensional layered landscape, a pelican, a tortoise and even a pink giraffe!
Dressing the window with an assortment of outdoor dining accessories, from vibrant serving ware to seasonal tipples, savoury bites and summery snacks, and not forgetting those all essential condiments. The result showcased the very best of a Fortnum’s picnic selections to inspire people to explore the great outdoors and celebrate the joy of summer!
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
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FORTNUM
& MASON
ALFRESCO
FORTNUM
& MASON
ALFRESCO
Unlike the nine windows along Duke Street, or the initial front run of eight windows facing Piccadilly, Fortnum's corner window serves as a visual conduit between the two streets and a stand-alone medium available to suit the demands of the store. A constantly evolving display that is tailored to cater for any requirement, ranging from a new product launch to a seasonal holiday or public celebration. Whatever the purposes, the corner window has acted as a showcase for in-store promotions for centuries.
