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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
Fortnum & Mason has become synonymous with the holiday season, and with its roots firmly as a grocer, supplying an array of luxuries, appealing foodstuff, and tempting tipples is built into their DNA. The Christmas scheme is intentionally designed to invoke feelings of nostalgia in the adults, and excitement and wonder to the younger onlookers, including details that you may not notice at first glance, but which the experienced designers know all about.
In 2018, George and the visual team channelled the decadence of Christmas cuisine into the Fortnum’s eight Iconic windows, which a scheme aimed at bringing life and theatre to food. The first window of the run was designed to entice the public into the wine and spirits hall, with the spectacle of a clinking and popping Christmas tree made entirely from champagne glasses. You could hear the fizz from miles away!
The second window install, was dedicated to the crowning glory of every Christmas table - the Turkey itself. In true style, it was bursting forth of a giant cracker, surrounded by glittering trimmings and spirals to catch the eye.
Whilst the remaining run of Piccadilly windows consisted of several themes, from a metallic lobster being revealed from under a huge cloche, surrounded by gold prawns all standing to attention to a giant Christmas pudding spilling Fortnum’s penny coins. Last but by no means least, was the flock of mince pies with flapping wings pulling a sleigh, led by a pie with a red, shiny cherry on top – a tasty nod to Rudolph himself.
FORTNUM
& MASON
CHRISTMAS 2018
FORTNUM
& MASON
CHRISTMAS 2018
No matter where you are, or who you are spending the day with, on Christmas day one thing is for sure - the food is everything. It’s the main event that the whole day revolves around. From breakfast mimosas to pavlova dessert, there is no denying the love of food leading up to, and of course on, the big day.
