Halloween was in the past viewed as a traditionally American festival not celebrated in the UK to anywhere near the same extend. Aside from the smaller scale, domestic celebrations for children focusing on “trick or treat”, it held little or no commercial value to retailers. Fast forward to current times, and Halloween in Britain has grown dramatically in popularity, with participants increasingly spending on the ghoulish spectacle.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
For this purpose and in the spirit of the season, George was tasked with assembling a wicked window display for one of Fortnum’s outlying stores - Heathrow Terminal Five. The brief was simple – whether you are leaving by broom or aircraft, holiday makers about to take flight with a fright needed a theatrical display to showcase the upmarket department store’s spooky delicacies.
After designs were conceptualised, George sourced anatomical models, which he later spray-painted and posed as though they were holding trays. dressing the displays with a host of blood-curdling confectionary and spellbinding treats for witches, vampires and ghouls of all ages. The presentation stopped many a Transylvanian traveller in their tracks and the spooktacular windows were sinisterly shared on countless monster’s social media accounts.
FORTNUM
& MASON
A FRIGHTFUL FEAST T5
FORTNUM
& MASON
A FRIGHTFUL FEAST T5
All Hallows' Eve, better known as Halloween, at Fortnum and Mason was for many years ignored and overlooked. Astonishing really, especially as the iconic grocery store boasts a growing a 314-year- history, a mammoth range of sweets and confectionary and even has reports of supernatural activity taking place in the flagship Piccadilly premises.
