As a home, lifestyle and food senior Visual Merchandiser for Selfridges, George’s role involved developing concepts to communicate the narrative of the campaign across the store. Naturally, given the main gastronomic focus of Easter is chocolate, the confectionery department was centre stage when it came to this campaign.
Working hand in hand with the children’s wear Visual Merchandiser, George drafted a concept, which would be fun and full of spring vibrancy. Sourcing rabbit hutches and chicken decorations, which were painted and flocked to produce playfully cute chicken coops. The Selfridges “Easter Egg Eggstravaganza" certainly did hit the springtime spot!
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
SELFIRDGES
EGGSTRAVAGANZA
SELFRIDGES
EGGSTRAVAGANZA
After Christmas, Easter is the second coming for retailers. It is a time of treasure hunts and springtime sunshine - the perfect time to get out, explore and indulge with the family. And what would Easter be without a traditional egg hunt?
Egg extravaganza is a campaign Selfridges throws to keep the kids entertained during the period. While customer’s get their fashion fix, children receive a map to go on an egg hunt, searching far and wide through the rails of designer garments.
