As an Interior Stylist and Visual Merchandiser for OKA, George’s role was to ensure the showrooms were immaculately always presented, whilst designing concepts that showcase the company’s products in a way that inspire customers to confidently create a dream home of their own.
Implementing effective visual merchandising strategy across stores is not only vital to drive customer engagement and maximise retail sales, it also provides an opportunity to coach retail staff members on executing and delivering brand expectations. This is even more important in the age of scrutiny driven by social media.
George’s overarching responsibility was to elevate the brand’s appearance, using his creative flair and industry knowhow. This included continually updating and adjusting the visual standards and room sets to fit in with the seasons and interior trends, and to align with the company’s activity calendar, including new seasons, sales and Christmas. George’s favourite aspect of this diverse job was to deploy his visual merchandising expertise in the window displays, giving him scope to conjure up innovative design concepts and showcase his creative talent.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
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OKA
SHOWROOMS
OKA
SHOWROOMS
Founded over 20 years ago by three entrepreneurial women with a passion for beautiful, practical and comfortable homes, OKA is a well-known interior and homeware retailer, with a focus on luxury and opulence. British-born, today the company has 13 stores across the UK, providing an array of beautiful furniture and home accessories.
