The kitchen is the soul of any home, whether its radiating comforting aromas of freshly baked bread, morning coffee before work or huddled over the kitchen table completing some last-minute homework over breakfast.
George was briefed with channelling the campaign’s aesthetic in store, creating an engaging visual space that would also highlight affordable Kitchen solutions in support of the message. Opting for a classically Scandinavian approach, George created three-dimensional designs before installing the area and dressing with utensils such as pots and pans, a rolling pin, an apron, and cookie cutters.
Creating a sense of traditional value, warmth and life, George brought the whole project together from initial concept through to design and implementation, creating a sense of togetherness supplied by the act of baking.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
IKEA
MAKE ROOM FOR FOOD
IKEA
MAKE ROOM FOR FOOD
In 2016, continuing the brands longstanding ‘Wonderful Everyday’ positioning, IKEA, everyone’s favourite Swedish flat packed furniture retailer, launched a new global campaign called “It Starts with the Food”.
Inspired by the significant proportion of customers who are principally ardent foodies, the message was about bringing family and friends together, sharing meals, making memories and enjoying life. But what makes a home? Ask any generation and they will all agree that it has to be the kitchen. It’s where households and good food come together, and good times are made.
