Fortnum’s has been the home of the Hamper for more than 300 years, the historical brand is famously known as the purveyor of these perfect parcels of joy. But what is joy? Fundamentally it is a feeling of great pleasure and happiness.
One of the main challenges of working with the history and heritage associated with a brand like Fortnum and Mason is how to marry that tradition whilst conveying a contemporary look. Given a brief to convey the idea of joy in the Duke Street window run, George worked hand-in-hand with Fortnum’s Head of Creative to work up various storyboards and concepts, before settling on the concept of ‘bursting with joy’.
Fortnum’s hampers convey excitement and joy when gifted, and so the concept of series of exploding displays was dreamt up. Exploding hampers, exploding champagne bottles, exploding gift boxes, even exploding windows on the odd occasion!
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
This exploding theme was applied to eight iconic Fortnum’s products that have become synonymous with over the centuries with the brand, and George set about having them burst with colour, life and joy!
George briefed the prop makers to recreate his exploding designs in scaled-up displays in the store’s iconic ‘Eau De Nil’ colour scheme. The eruptions themselves were created from materials such as foam and felt, delicately designed and placed on a wire structure. Overall the theme was crafty, fun and definitely bursting with joy as the brief required.
FORTNUM
& MASON
BURSTING WITH JOY
FORTNUM
& MASON
BURSTING WITH JOY
For every special event or treasured family occasion, there is a Fortnum & Mason Hamper to match. Brimming with mouth-watering goodies, these wicker favourites make a thoughtful gift for friends and family, including Fortnum’s brand-new arrival.
