George was briefed with bringing not only the delicious flavours of Mexico to life, but also the colourful, vibrant and fun atmosphere synonymous of Mexico to the interiors of the Food Hall, through visual presentation. After researching authentic Mexican fiestas, George drafted mood boards, which proved a valuable resource throughout the design process, helping the entire visual team remain aesthetically consistent. Mexico has a long, rich history of struggle and liberation. With such a background, Mexicans have become experts at throwing incredible parties that stimulate the soul, body and senses.
An array of bright colour is used in celebrations – oranges, yellows, pinks, and reds – even clashing combinations are not uncommon at many Latin American festivities. With all this in mind, George took to styling the department store with novelty items like sombreros, pinatas, and maracas, which added a ‘Cinco de Mayo-flavour’ to the event. As one of the world’s largest oil producers, empty oil drums are a common sight, often being used as street artist’s canvases. George sourced and repurposed containers to spell out “Mexico” along the refrigerated counter tops, adding styling with desert plants like Cacti and succulents. From day of the dead candy skulls to Tequila, limes and tacos, George captured the essence and spirit of Mexico, ably demonstrating the love for the country’s culture, taste and aesthetic within Selfridges Food Halls.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
SELFRIDGES
WELCOME TO MEXICO
SELFRIDGES
WELCOME TO MEXICO
We all think we “know” Mexican food. Well kind of “have an idea”. Nachos, tacos, chili con carne right and guacamole, right? Well, there is so much more to it than that and seeing as 2015 was the year of Mexico, leading London department store, Selfridges, decided to create a bespoke gastronomic experience entitled “Welcome to Mexico”. A milestone campaign at the time, with strong coverage in industry publications including Escapism, Foodism and Observer Food Monthly. The food court already boasted a tasteful homage to the country, with a fantastic selection of chipotle sauces, piñatas, and even a zingy margarita popcorn! However, as part of this campaign, there were to be a series of taste tantalising demos, samplings, and guest chef takeovers.
