For Valentine’s Day 2019, Fortnum and Mason’s campaign was “all you need is Fortnum’s”, a play on the phrase, and the song written by John Lennon. George was briefed with creating a window scheme for the remote store in Heathrow that would set jet setters heart’s racing for all things romantic ahead of the big day. Whether searching for a small keepsake or planning to go the extra mile with a grand gesture, the task was to enhance Fortnum’s visual identity at terminal five, but to also highlight the variety of gifting options available for him, her and them.
Taking inspiration from previous archive adverts, one in particular leapt off the page, which featured an illustrated hamper being carried away by balloons. George engaged his creative mode and set about drafting three-dimensional visuals, working alongside external fabrication experts to bring his floating hearts design to life. Utilising the campaigns colour pallet and rolling up his sleeves for a late-night install, George brought together all the components of this intricate and striking Valentine’s celebration.
Whilst the brand’s hamper might be a popular Christmas gift, the iconic wicker baskets were given a revamp to make a very heart-filled and eye-catching window display dedicated to the one love that truly goes the distance.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
VALENTINES T5
FORTNUM
& MASON
VALENTINES T5
After Christmas and the January sales come to an end, the next big event on the horizon in retail is Valentine’s Day. The retail industry is never resting - as soon as one big promotion or seasonal event is over, the next one begins, with the planning and design phase wrapped up months earlier.
