At the start of summer 2017, IKEA added two new additions to the shelves, except these wouldn’t require a screwdriver or Allen key to assemble - pear and apple cider, or cyder, depending on where you are in the world. For the release of these new beverages, George was briefed to create a striking environment within the food halls ‘activation area’ to launch and showcase this light and fruity drink. Cider was proving itself to be one of the most rapidly growing trends in the long history of alcohol, The growth of cider has grown in popularity alongside festivals, a favourite haunt to sample and celebrate this scrumptious beverage.
George designed an area with youth culture in mind, being bold, fun, whilst harnessing the soul of the festival atmosphere. After creating three-dimensional visuals, George consulted with the in-house carpenters to bring the designs to life in the structure. The installation was to be bright and colourful and to echo the good vibes so sought after by festival goers.
George styled the set with additional IKEA products that enhanced the theme, concentrating on promoting the summer range. Sun-loungers, bunting, a built kiosk and even a blow-up flamingo were added for full on festival flavour. A neon sign was designed and installed to further enhance the look. George’s designs produced an impactful visual experience for passers-by and shoppers to enjoy and take an impromptu Instagram selfie.
Want to Discuss
A Project ?
Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
IKEA
SOMMAR
IKEA
SOMMAR
No trip to IKEA is complete until you reach the holy grail waiting for you after the checkout, the IKEA Bistro - where the whole family can grab a low price, tasty meal together. For those who are keen to take an affordable taste of Scandinavia home, the Swedish food market next to the Bistro offers various specialities, ranging from the company’s iconic meatballs to marinated herring, coffee, cakes, and even a veggie hot dog, there is selection of food to suit all tastes.
