Looking at its history, food has always been an integral part of Halloween, especially confectionary and sweets; the more the marrier! In the spirit of the season, George was tasked with producing a visual display for the Piccadilly corner window that would be spooktacular whilst showcasing Fortnum’s range of devilishly delicious treats. Fun aside, the aim ultimately was commercial, to increase footfall and obtaining a ‘trick or treat’ impulse sale.
Taking to Pinterest for inspiration. George’s attention was piqued by the tradition of pumpkin carving, with one carving in particular standing out, as it was humorously vomiting its own seeds. George sketched up designs before commissioning a production company to create a bespoke pumpkin prop. It stood at approximately 3ft high and was finished in a skull-shattering bright orange.
The pumpkin was dressed to replicate the inspirational image, however instead of seeds, the oversized jack-o'-lantern was spewing a host of ghostly treats, from poison truffles to marzipan skulls, to witching hour tipple and the iconic black hamper itself. Everything required for fright night full of celebrations. George added an artificial light, so the display remained ghoulishly impactful at night. The display provided a theatrical insight into the brands unique products, and was highly shared on social media platforms, leaving monsters of all ages screaming for more
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
DEAD GOOD
FORTNUM
& MASON
DEAD GOOD
As the leaves crisp and that tell-tale chill develops in the air – it’s evident that Autumn is certainly on the way, along with some of the biggest retail events of the year. Each year, Halloween seems become more popular, with many of us sharing in Halloween festivities, spending increasing amounts on costumes, parties, food and obviously, pumpkins. Halloween Today has become less about rituals, religion and superstition, and more about children and adults alike having a grand old time celebrating everything spooky.
