SPÄNST brings with it a crispness of sporty materials across different mediums, between essential apparel and furniture. The collection involved statement storage pieces, like a transparent shoebox, a clothing rack and a mesh wardrobe. Not only that, but SPÄNST saw the release of the first-ever IKEA skateboard, for those with a proclivity for being especially active.
George’s job on the Home Furnishing & Retail Design team at IKEA involved a combination of planning, project management, and hands on implementing to achieve a constant flow of inspiring and creative content throughout the store. With this in mind and offering a nod to Chris’s background in street style and his passion for skating, George reimagined what the launch area would look like if it was a Skate Park. Taking the core DNA of the collection and applying it to the space using urban references.
Smart materials, monochrome colours with graphic elements were used in the concept for the area, whilst keeping the space unique and eco-friendly, with surfaces made from plywood. The display cubes were even imaginatively reworked into skate ramps to fit the overall impression. The thought behind the collection was to reimagine how the younger and more aesthetic conscience consumer may want to organise their wardrobe and accessories their home. The look George designed and implemented championed that ideology whilst creating and an engaging visual display.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
IKEA
SPÄNST
IKEA
SPÄNST
For many, the home is an extension of who they are and how they live their lives. You don’t just want to store items that reflect your identity - you want to put them on display - for you to admire and for the world to see. At IKEA, many collaborations stem from a source of endless curiosity. Designed in collaboration with Chris Stamp, the LA-based fashion designer, the SPÄNST range (meaning elasticity in Swedish) embodied what it means to organise and display prized possessions. A limited-edition collection, SPÄNST explores how to furnish the urban nests of today. Exploring the changing needs of young homes, with a special focus on active, urban lifestyle.
