The iconic Royal Horticultural Society’s Chelsea Flower Show has been dubbed the gardening equivalent of the Paris Fashion Week. For many it is a feature event of the year, where you can soak up the floral atmosphere from the surroundings of the famous King’s Road with Chelsea in Bloom’s displays and events.
Located in the heart of Chelsea, it was only fitting that the OKA flagship store participate in London’s largest free annual floral festival. In celebration of the start of summer, when the show rolls into town, it’s hard not to get swept away in the floral frenzy as dozens of shops, restaurants and hotels all create themed floral displays.
As the flagship store’s Visual Merchandiser at the time, George’s responsibility was to channel the essence and magic encapsulated by the RHS show into OKA’s store front and the throughout the store’s three floors.
At the time of George’s employment in 2013 OKA was the forerunner for faux flowers, having a bloom, stem or plant to satisfy every taste and occasion. Georg’s brief was to create an engaging window display and instore experience, adorning the windows with a multitude of elaborate flower arrangements to promote OKA’s high quality faux flowers and foliage range.
In addition to a small garden to the front of the store, which featured an iconic white picket fence, George also had a large-scale floral vinyl produced to create an atmospheric backdrop, coupled with hedgerow window frames. George imaginatively suspended OKA’s garden furniture range to further promote the brand’s extensive range of products, to inspire customers to stock up their own gardens for the season ahead.
Want to Discuss
A Project ?
Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
OKA
CHELSEA IN BLOOM
OKA
CHELSEA IN BLOOM
