The concept of the “Vitality Area”, a visual merchandising technique used throughout IKEA’s retail locations, has already been explained, but lighting is often overlooked. Using the appropriate lighting is essential to create the right atmosphere and ambience in your home. It's what makes those late-night dinners for two perfectly romantic, and Friday’s family fun a cosy and warm event.
With the right lamps, and the correct placement, you can create the perfect feeling for every moment. George was asked to create a Vitality Area for the light department, which would need to be readily adaptable, transforming to suit the needs of the department through the seasons whilst remaining readily customisable during key launches, events and product promotional strategies.
George’s 3D visuals were turned into reality with the help of the in-house carpenters, who built a flexible activity area. The designs assembly itself incorporated IKEA’s illuminated LED-strips within the natural wood framing, ensuring stability whilst maintaining a modern Scandinavian approach. On brief, the design could be internally styled and adapted to highlight different home lighting solutions.
Want to Discuss
A Project ?
Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
IKEA
LIGHTING VITALITY
IKEA
LIGHTING VITALITY
As Visual and Activity designer for Ikea, George’s primary reasonability was to create exciting touch points within departments using colour, texture, and furnishings to create engaging displays that inspire customers to take a better life home with them.
