Today, stores have to tell stories, showcasing their products, and Fortnum & Mason have been successful storytellers for over 300 years. Fortnum & Mason initially launched as a grocery store, but what is a grocery store without the bountiful harvest that provides its goods?
Derived from the Old English word ‘Haerfest’ meaning Autumn, harvest encompasses a variety of activities, beliefs and celebrations centered around Autumnal food. A celebration of the crops; fruit and vegetables grown on the land. Its origins date back thousands of years to Pagan times.
Honeybees are the world's most prolific variety of bee and thus the most important fertiliser of food crops, pollinating a third of everything we eat. As a tribute to bees and their vital contribution to the harvest and grocers worldwide, Fortnum’s rightly highlighted chose to celebrate their contribution.
In 2008 Fortnum’s built a bee ‘pied-à-terre’ atop their flagship store on Piccadilly in London. Since then, the hive network has expanded across London, including Somerset House, St. Pancras Station, Hoxton Docks, Bermondsey and most recently The Royal Albert Hall.
Depicting of the harvest scene was at the heart of this Duke Street window run, with bees and their pivotal role portrayed as a key part of the design and concept, whilst commercially showcasing that Fortnum’s array of preserves. Each jar champions the wide variety of the finest British and pan-European produce; representing the rainbow of colours and tastes personified by the harvest season.
George worked with Fortnum’s Head of Creative to draft mood boards before brainstorming amongst the visual team to finalise the theme. George sketched up models that were later brought to live by the amazing prop makers at Mojo, before rolling his sleeves up for an all-night installation.
The results spoke for themselves; a highly visual and impactful window run. Beyond the enticing window aesthetics, the harvest theme was channelled across the instore experience, where appropriate.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
FORTNUM
& MASON
HARVEST 2018
FORTNUM
& MASON
HARVEST 2018
