For Christmas 2013 , the budget was tight, however George found a way of decking the halls of OKA’s flagship store with an array of stock boxes wrapped in rich velvets and ribbons, which resembled presents and served as plinths, allowing the products to be visual merchandised commercially but without losing the magic of Christmas.
Seasonal garlands framed the windows with warm white lights. Small woodland-themes items including fur rugs, pinecones, fireplace accessories and candles were interspersed and provided a sense of warmth. The directors and staff at OKA stated the store had never looked more festive.
Whilst many are busy searching for the perfect presents for their loved ones and the windows certainly were bursting with all manner of gift ideas, George knew that it’s easy to forget that Christmas is also about entertaining, dinner tables, sofas and one to many family chats.
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Visual merchandising and store design go hand in hand when influencing consumer behaviour. Visual draughts need to be planned meticulously, setting out a precise vision of the customer’s needs.
George can propose layouts though analysing sale reports, create bespoke themes based on engagement and produce memorable visual points of interest, which achieve the ultimate aim of increasing customer engagement and driving more sales.
George can imagine exclusive retail brand atmospheres from the initial concept stage right through to 3D visuals, before bringing his vision to life in the store.
Consumer demands are forever changing, and the retail industry must evolve accordingly by providing unique and relatable shopping environments designed with passion. If you need a fresh approach to your brand’s visual strategy to enhance your customer’s experience, then get in touch.
Bespoke installations or multi-store design, every window display is unique and imagined to inspire potential customers. Windows act as a gateway to the customer’s journey in the store, setting the scene for what is to come by dazzling the senses.
George has been creating memorable, innovative and engaging window displays for premier retailers for over a decade, capturing the intense experience that show-stopping window displays and distinctive visual merchandising schemes should induce in the customers.
Visual Merchandising
Windows
Design
At the entrance of the store, the focus of the dressing was all around the family, with the typical living room scene often at the heart of all family Christmas celebrations. This Theme was channelled through all three floors, from the window scheme through to in-store installations, George created a fun, festive and inspiring experience for customers but always maintaining the brands crisp luxury identity at the forefront.
OKA
CHRISTMAS
OKA
CHRISTMAS
The lead up to Christmas in London sees the most prestigious department compete to outdo one another by transforming their stores into magical wonderlands, with tourists flocking to catch a glimpse of this wintery spectacle. The holiday season is crucial for retailers, and they need to prioritise in-store customer engagement during this key trading period to drive sales, increase customer retention and develop brand loyalty. Christmas windows are, traditionally, exciting explosions of festivity and fun. If anything is going to encourage shoppers to pause for minute, look up from their phones and enjoy reality – it’s a Christmas window.
