WHAT

Food Hall Media

WHERE

IKEA

WHEN

2017

Sommar  
Cyder 

I was asked to create an exit pop up vitality to promote IKEAs new Cider product’ within the food hall. I wanted to create something fun, so I opted for a fun fair design, inspired by carnivals, and choosing pop colours and fun products.


After creating a Sketch Up design I worked with the carpenters and concentrated on our Sommar range to style the set, adding a neon light specially ordered to spell out ‘Cyder’ (Swedish for cider).

© GEORGE JENKINS LTD

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